In October, Donald Trump organized a series of rallies in Iowa, reminiscent of his 2016 campaign events. While the rallies appeared similar on the surface, Trump's approach this time reflects a
strategic shift based on lessons learned from his 2016 loss in Iowa. In the previous campaign, he underestimated his chances in the state and maintained a limited operation there, which ultimately contributed to his narrow loss.
However, Trump has taken a different approach in his latest campaign efforts in Iowa. Interviews conducted by Reuters with approximately 40 party leaders, Trump's staff, and campaign volunteers reveal a more calculated strategy. Trump has prioritized engaging and mobilizing his supporters in the state to avoid a similar outcome.
One noticeable change is the incorporation of information screens at Trump rallies, displaying the date and time of the caucuses and providing instructions on how attendees can locate their precincts. These efforts are aimed at emphasizing the importance of voting and caucus participation.
Alex Latcham, Trump's early-state coordinator, highlighted a key advantage for the campaign. They can now tap into a treasure trove of voter data gathered from rallies held in the state since the 2016 campaign, as well as from donations made by Iowans over the years and visitors to Trump's website. This database of information allows Trump's team to maintain contact with potential voters, a capability they lacked in 2016.
One example of their improved strategy is gathering 37,500 caucus pledges. This effort is part of a broader data operation involving 1,800 volunteers and numerous precinct captains responsible for mobilizing voters in their respective areas. These precinct captains are also tasked with delivering speeches in support of Trump on caucus day in 1,050 precincts. The campaign's ultimate goal is to cover nearly all 1,700 precincts across Iowa, indicating a comprehensive and well-organized approach to secure support in the state. Photo by Gage Skidmore, Wikimedia commons.